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\u00abV\u00e9ndele a la mente, no a la gente\u00bb de J\u00fcrgen Klari\u0107 propone usar neuroventas para influir en el cerebro subconsciente, el cual toma el 85% de las decisiones de compra basado en emociones y miedos. El libro ense\u00f1a a apelar al cerebro reptil para la supervivencia, usar los cinco sentidos, contar historias (storytelling) y adaptar el discurso seg\u00fan el g\u00e9nero.<\/p>\n

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\"\"<\/a><\/p>\n

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